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Mobile usage has exploded in recent years, with users spending more and more time on their smartphones and tablets. As a business looking to reach this highly engaged audience, you need an effective mobile strategy for 2024 and beyond.

But should you build a progressive web app (PWA) or native app? This comprehensive guide explores the key differences to help you make the right choice.

What are PWAs?

A progressive web app (PWA) is essentially a website built using web technologies like HTML, CSS and JavaScript that also offers app-like features. PWAs function across platforms, can work offline, and can be installed on devices just like native apps.

Key benefits of PWAs:

• Cross-platform availability: A single PWA works seamlessly on iOS, Android, desktop etc.
• Low development costs: PWAs utilize web tech so are cheaper than native apps
• Quick updates: Changes are instantly updated for users
• Installable and offline use: Can be installed for offline use just like an app

However, PWAs also come with some limitations:

• Limited functionality compared to native apps
• Lack capabilities like payments, maps integration etc.
• Not optimized for specific device hardware

Popular examples of PWAs include Starbucks, Twitter and Forbes.

What are Native Apps?

In contrast, native apps are built specifically for a given mobile platform like iOS or Android. They can access device features like the camera, GPS and sensors. Users download them from app stores like the Apple App Store and Google Play Store.

Benefits offered by native apps:

• Smoother performance
• Utilize device hardware and OS
• Access sensors and data
• Work offline seamlessly
• Exceptional user experience
• Advanced security
• Easier monetization

However, some drawbacks include:

• Much higher development costs
• Longer build times
• Multiple versions needed for different platforms
• Slower update process

Examples of popular native apps include Facebook, Instagram, Uber, and more.

PWA vs Native App: Key Differences

Factor	PWA	Native App
Cross-platform availability	Yes	No
Performance	Good	Excellent
Access to device features	Limited	Full access
Development costs	Lower	Much higher
Offline use	Partial support	Full support
Installation on devices	Yes	Yes
Time-to-market	Faster	Slower
Updating apps	Instant	Requires new version

When Should You Choose PWA or Native App?

With an understanding of the core differences, when should you build a PWA versus native app?

Choose a PWA When:

• You have budget constraints
• You want broad, cross-platform availability
• Speed to market is critical
• Your app doesn’t require advanced device access
• You want an entry app before investing in native

Choose a Native App When:

• Maximum performance is crucial
• You need to leverage device hardware features
• Offline use is a key requirement
• Your app strategy depends on app store visibility
• You aim to eventually monetize the app

For many businesses today, pursuing a hybrid strategy with both a PWA and native app is the best approach. The PWA allows you to quickly establish presence across platforms and gather user data to refine your app strategy. A native app can then be built to provide a premium, monetizable experience to your most engaged users.

The Road Ahead

By 2024, mobile apps will become even more central to business success across industries. Understanding the PWA versus native app dilemma will be key in crafting an effective strategy. With their low cost and cross-platform availability, PWAs are on the rise for early-stage apps. But for advanced functionality and engagement, native remains the gold standard.

Ultimately you need an approach aligned with your specific mobile priorities for 2024, whether it’s reaching broad audiences fast with PWA or providing a cutting-edge native experience. Partnering with an expert mobile app development company can ensure you bring the right solution to market.